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James Reid is a multi-hyphenate actor, singer, songwriter, and record producer with a tireless drive to evolve as an artist. James is the founder and president of Careless. Driven to discover and cultivate artists, he seeks to elevate the local music industry by pushing the boundaries of creativity, artistry, and quality. Renowned as one of the Philippines' top heartthrobs, James has made a lasting mark in film and television with roles in numerous box-office hits and award-winning series. His influence extends beyond the entertainment industry, as he champions Filipino designers on prestigious runways in Paris and Milan Fashion Week, further cementing his place as a cultural icon Drawing from personal experiences, James sews together the allure of heartfelt and introspective lyrics with the magnetic levity of his melodies, wrapped around the familiar warmth of OPM.